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Top of the World Distributors - Web and Graphic Design

Top of the World Distributors is the manufacturer and owner of the Top of the World line of nutritional supplements and personal care items. Top of the World Distributors products are sold in the U.S., Europe and Canada through a network of retail and wholesale distributors.

Project type: End-to-end responsive product pages, homepage redesign + branding

Industry: Ecommerce, Health

Platform: WordPress

Role: Lead Web Designer, Project Manager

Year: 2017

Tools: Photoshop, Illustrator, Jira, Redbooth, Zoom and Slack


Project Details

Project Overview:

TOTWD approached me looking for a redesign of their homepage and product pages. They wanted a look and feel that felt more refreshed so it could help showcase the company’s main product Calotren. The website was built originall in WordPress so we had to create new templates and set up the ecommerce side.

 The Challenge:

The overall brand was outdated but the client wanted to keep all the original colors, fonts, imagery and main branding elements. They only wanted to push the brand a little forward where it looks more modern but still can be familiar to their current customers.