Project type: End-to-end responsive product pages, homepage redesign + branding
Industry: Ecommerce, Health
Platform: WordPress
Role: Lead Web Designer, Project Manager
Year: 2017
Tools: Photoshop, Illustrator, Jira, Redbooth, Zoom and Slack
Project Details
Project Overview:
TOTWD approached me looking for a redesign of their homepage and product pages. They wanted a look and feel that felt more refreshed so it could help showcase the company’s main product Calotren. The website was built originall in WordPress so we had to create new templates and set up the ecommerce side.
The Challenge:
The overall brand was outdated but the client wanted to keep all the original colors, fonts, imagery and main branding elements. They only wanted to push the brand a little forward where it looks more modern but still can be familiar to their current customers.