Motivational Hypnotherapy reached out asking for some help with some major updates they wanted to implement to their brand. They were looking for a complete redesign of their company website and logo.
They expressed their big desire to abandon their current logo and create a completely new style. After studying and doing some research about the industry and about Motivational Hypnotherapy’s story I created a presentation where I was proposing a logo “refresh” instead of a logo redesign. I thought that the concept of their current logo at the moment was good, clean, and strong but it only needed to be cleaned up to help balance and elevate the mark.
After going over the logo refresh process, I’m happy to share that the client loved the presentation and were happy moving forward with keeping the original logo concept and do a logo refresh. I also created a brand book detailing the new look and feel of the company.
