Purpose:
Generate awareness and traffic. Promote awareness stage content offers related to our target personas on Facebook
What Are We Promoting?
Blog Posts
Target Buyer Persona:
Sandar William, 21, marathon runner
Personality:
She is a senior studying BSc. Sports Communication with a minor in Sports Journalism
She loves hiking, camping and backpacking across the country
She aspires to run marathons in different countries
She loves nature and outdoor activities
Lifestyle:
Shops at Dick’s, City Sports for sports apparel and H&M for other clothes
She loves sharing photos of her sports achievements and travels on social media
She spends a lot of time training
She enjoys fashion and photography
