Type: Branding, Ad designs
Role: Lead Graphic Designer
Agency: Uhuru Network
Year: 2020
Tools: Indesign, Photoshop, Illustrator, After Effects
The Project
We were approached by Retrokid asking for some help in order to implement some major updates to their brand that they wanted to make. Having provided some introductory elements of a brand, such as a logo and color scheme of red and white, they asked me to expand on that to build a strong online presence and personality for the company.
Throughout the process, we made sure to keep the target audience in mind at all times and gave the client clear direction as to how they could rebrand their company and implement the designs internally across all media channels in order to maximize its profitability. Considering the nature of this business, we also had to keep in mind that Retrokid is continuously promoting new products, and each of these products have their own personality within the Retrokid brand. To accomplish this, we had to create a brand style that would be adaptable to multiple types of collections and be able to maintain the core of the brand at the same time.
We provided the client with a complete new brand book.
Brand statement & values
Logo usage guidelines
Color palettes (primary, secondary)
Typography
Iconography & illustration styles
Imagery & photography treatment guidelines
Marketing collateral samples
Below you can view the designs and vision for this client!
