Steven Charles Desserts reached out to me to express their desire to change their logo and also do a complete rebranding of their company. I was excited to help them in this exciting and extensive process. This is solely a conceptual project for them to adopt and allow their internal team to implement it across the different company needs.
Below you’ll get to explore more about the steps we took and learn more about the complete vision and direction of the brand.
The Logo Redesign
We begin the process with the logo design. We created multiple concepts and focused on a clean, modern and luxury chocolate handcraft feel to show off your brand’s personality and help elevate the brand.
The Look and Feel
For the rebranding of the company we focused on a style that could show the professionalism and sophistication of the company and the types of desserts they create.
The chocolate colors with gold designs immediately create an aura of luxury, disrupting the already-existing “spiked chocolate” industry. The line of bright color along the different graphical elements differentiates the variety, and it serves as an excellent focal point to which a consumer’s eyes are drawn before they assess the rest of the design.
Website Goals
Create brand awareness: Monitor metrics like website traffic, clicks.
Generate leads: Attract potential customers who are interested in the product.
Sales: Present the products in an appealing way with high-quality images, and videos.
Create a presence.
Customer convenience: Prioritize user satisfaction by making your website user-friendly.
Research
Conducted industry study and competitive benchmarking. Classified by content, structure, look and feel.
The sitemap
The objective was to create a very simple and streamlined navigation, emphasizing simplicity and clarity. This website was small and we focused on user very straightforward user journey.
The Outcome
Designed a modern, minimal website that elevates the brand
Showcased the company’s products by creating pages that displayed beautiful photography
Created a services page that explains offered services
The website is live and you can view it here https://www.originaldesserts.com/
