Website Goal
After an intensive logo refresh and rebranding of the company, the whole for the website was to restructure the menu, add new logo and new branding style to elevate the overall look and feel.
Focus on user-centric and inviting visual design to helped connect with more customers, attract more bookings, and increase brand awareness.
Research
Conducted industry study and competitive benchmarking. Classified by content, structure, look and feel.
The Problem
The website was notably outdated and mismatched to the size and resources of the company.
The website needed updated look and feel, content and imagery that projects credibility. It also needed to be optimized for mobile.
The services were not easy to find.
The sitemap
The objective was to streamline the navigation, emphasizing simplicity and clarity. We also added clear cart and checkout pages to help simplify the user experience. We also added conversion pages to help convert visitors into leads and customers. We added clear steps to help capture information about the visitors.
The Look and Feel
The overall design is clear and straightforward with minimal clear elements, and strategic use of white space.
All the graphics and icons were customized to help elevate the brand and make it even more recognizable.
The Solution
The homepage immediately greets users with the destination they came to find by displaying all the services, guiding them to the next logical step. The navigation bar has eye-catching icons that segment listings into various easy-to-find categories.
The pages also displays stunning, high-quality graphics to help display a sense of security and calmness to the users.
Its user-centric and inviting visual design has helped it connect with more customers, attract more bookings, and increase brand awareness.
