The Report
The design was for a survey of B2B marketing leaders provides insights to guide marketing decisions in 2022. As growth goals for 2022 evolve, B2B marketers will need to re-evaluate how to bring true sales qualified leads into the funnel, and continuously prime the pipeline for success.
You can view the resource landing page below (this content is gated)
https://www.ironpaper.com/b2b-marketing-research-report-2022-0
The Graphics
The graphics helps support the report by explaining:
- Why B2B marketers must prioritize their buyers' needs at every stage of their journey.
- The B2B marketing tactics that produce a clear ROI.
- The new role of messaging across the buyer's journey.
- Lengthening sales cycles and the critical function of lead nurturing.
- A world without lead acquisition driven by in-person events.
