Hello,
I’m Vanessa, a Creative Leader and Design Strategist with over 10 years of experience in crafting powerful brand identities and user-centric design solutions. Specializing in creative direction, UX/UI design, and motion graphics, I transform complex challenges into seamless, visually captivating experiences that drive measurable business success.
Having collaborated with global brands across diverse industries, I lead cross-functional teams, build cohesive design systems, and optimize workflows to ensure quality, consistency, and alignment with strategic goals. My designs focus on enhancing user engagement, improving retention, and ultimately delivering increased business outcomes.
As a leader, I thrive on mentoring teams, fostering innovation, and ensuring the successful delivery of every project. Passionate about staying ahead of design trends, I ensure our work resonates with users, exceeds expectations, and maintains long-term relevance in a constantly evolving digital landscape.
Featured Work Highlights
Here are just a few examples that show how I solve design challenges and create experiences that support both client goals and brand identities. Want to see more? Dive into my full portfolio for a closer look at how I approach design across different projects.
Areas of Expertise:
Core Skills
UX/UI Design & Strategy, Product & Web Design, Visual Communication & Storytelling, Branding & Identity Development, Motion & Interaction Design, Conceptual Design & Development, Visual Identity & Graphic Design, Information Architecture
Strategic Expertise
Creative Strategy & Leadership, Marketing Strategy, Market Research & Competitive Analysis, Brand Positioning & Messaging, Conversion Rate Optimization (CRO), Digital Strategy & Innovation, Localization & Globalization Design
Design Systems & Process
User-Centered Design, Design Systems & Frameworks, Accessibility & Inclusive Design, User Experience Research & Testing, Prototyping & Testing (Low to High Fidelity), Agile & Scrum Methodologies, Design Operations
Collaboration & Management
Project Management, Art Direction, Cross-Functional Team Leadership, Stakeholder Management, Remote Collaboration Tools
Additional Capabilities
Video Editing, Animation & Micro-Interactions, Data Visualization, Social Media Strategy & Engagement
Strengths & Specializations:
Adobe Creative Suite: Photoshop, InDesign, Illustrator, XD, After Effects, Premiere Pro, Fresco, Media Encoder, Audition, Dreamweaver, Acrobat Pro, Firefly, Express
Prototyping: Figma, Sketch, Webflow, InVision, Miro
AI Powered: Adobe Sensei, Uizard, Deep Dream Generator, Framer X
AIGC Platforms: Leonardo.AI
Presentation: Powerpoint, Keynote, Google Slides, Prezi
CMS: Hubspot, Wordpress, Magento, Sharepoint, Optimizely
Ecommerce: Shopify, Salesforce, SAP, Wordpress, Wix, BigCommerce, Squarespace
Email Marketing: Hubspot, Mailchimp, Constant Contact, Sender, Drip
Project Management: Asana, Jira, Redbooth, Trello, Wrike, Smartsheet, Zoho Projects
Brands I've Worked With
Throughout my career, I've had the opportunity to collaborate with a diverse range of brands across various industries. From startups to well-established organizations, I’ve helped businesses elevate their visual identities, enhance user experiences, and drive growth through strategic design solutions. Below are just a few of the brands I've had the pleasure of working with.
