Hello,
I’m Vanessa, a Creative Leader and Design Strategist with over 10 years of experience in crafting powerful brand identities and user-centric design solutions. Specializing in creative direction, UX/UI design, and motion graphics, I transform complex challenges into seamless, visually captivating experiences that drive measurable business success.
Having collaborated with global brands across diverse industries, I lead cross-functional teams, build cohesive design systems, and optimize workflows to ensure quality, consistency, and alignment with strategic goals. My designs focus on enhancing user engagement, improving retention, and ultimately delivering increased business outcomes.
As a leader, I thrive on mentoring teams, fostering innovation, and ensuring the successful delivery of every project. Passionate about staying ahead of design trends, I ensure our work resonates with users, exceeds expectations, and maintains long-term relevance in a constantly evolving digital landscape.
Featured Work Highlights
Here are just a few examples that show how I solve design challenges and create experiences that support both client goals and brand identities. Want to see more? Dive into my full portfolio for a closer look at how I approach design across different projects.
Strengths & Specializations
Areas of Expertise:
Project Management, Art Direction, UX/UI Design & Strategy, Product & Web Design, Branding & Identity Development, Visual Communication & Storytelling, User-Centered Design, Design Systems & Frameworks, Interaction & Motion Design, Conceptual Design & Development, Marketing Strategy, Social Media Strategy & Engagement, Creative Strategy & Leadership, Market Research & Competitive Analysis, Brand Positioning & Messaging, Cross-Functional Team Leadership, Stakeholder Management, UI Design Principles, User Experience Research & Testing, Digital Strategy & Innovation, Visual Identity & Graphic Design, Video Editing, Motion Graphics.
Tools:
Adobe Creative Suite: Photoshop, InDesign, Illustrator, XD, After Effects, Premiere Pro, Fresco, Media Encoder, Audition, Dreamweaver, Acrobat Pro, Firefly, Express
Prototying: Figma, Sketch, Webflow, InVision, Miro
AI: Adobe Sensei, Uizard, Deep Dream Generator, Framer X
Presentation: Powerpoint, Keynote, Google Slides, Prezi
CMS: Hubspot, Wordpress, Magento, Sharepoint, Optimizely
Ecommerce: Shopify, Salesforce, SAP, Wordpress, Wix, BigCommerce, Squarespace
Email Marketing: Hubspot, Mailchimp, Constant Contact, Sender, Drip
Project Management: Asana, Jira, Redbooth, Trello, Wrike, Smartsheet, Zoho Projects
Brands I've Worked With
Throughout my career, I've had the opportunity to collaborate with a diverse range of brands across various industries. From startups to well-established organizations, I’ve helped businesses elevate their visual identities, enhance user experiences, and drive growth through strategic design solutions. Below are just a few of the brands I've had the pleasure of working with.
