Project Overview:

Client: Shell Polymers
Industry: Energy and Petrochemicals
Role: Senior Graphic Designer
Tools: Adobe InDesign, Adobe Illustrator, Photoshop
Project Type: Corporate Booklet & Infographic Design
Duration: 2 months

Shell, a global leader in energy and petrochemicals, with over 103,000 employees across more than 70 countries, sought to communicate their cutting-edge polymer solutions while reinforcing their commitment to sustainability. The goal was to design a corporate booklet and supporting infographic that conveyed the technical sophistication of their polymer products in a way that was visually engaging and accessible to a wide audience, including both business partners and consumers.

The Challenge:

The challenge was to create a visually compelling and professional booklet that merged complex technical content with Shell's focus on innovation and sustainability. The booklet needed to align with Shell's established global brand identity while making the technical details of their polymer products relatable to a broad audience. The design had to balance accessibility with sophistication, offering clear communication for both technical experts and general consumers.

The Solution:

• Design Concept: A clean, professional layout that adhered to Shell’s global brand standards. We incorporated modern typography, ample white space, and high-quality imagery to visually represent sustainability and technical excellence.

• Infographic Design: A supporting infographic of the US map was created to highlight key data points and technical details highlighing distance between main cities and the supplier. The design was streamlined, using icons, color coding, and simple visual metaphors to make complex information easily digestible.

The Outcome:

The final product—a polished corporate booklet and a complementary infographic—was well-received by Shell’s internal teams and external stakeholders. The materials helped elevate Shell Polymers’ position as a leader in sustainable energy solutions, successfully communicating technical information in a visually accessible manner. The booklet aligned with Shell's branding guidelines, while the infographic further enhanced Shell’s marketing efforts by visually summarizing key product innovations and sustainability initiatives.

Key Takeaways:

• Brand Consistency: Ensured design aligned with Shell's established branding, while introducing a modern, fresh approach.

• Strategic Collaboration: Worked directly with Shell’s marketing and branding teams to integrate their objectives into the design.

• Visually Engaging: Designed materials that presented technical information in an accessible and visually compelling way.

• Infographic Impact: The infographic was an effective tool for distilling complex data into a user-friendly format that supported Shell’s marketing initiatives.

Conclusion:

This project allowed me to collaborate with Shell’s top-tier branding and marketing teams to deliver impactful design materials that communicated the company's core values of sustainability and innovation. The corporate booklet and infographic supported Shell Polymers’ ongoing branding efforts, positioning them as a global leader in the polymer and petrochemical industries.