In this project for Apprio, a leading technology provider for government solutions, we were tasked with animating their logo to add modernity and dynamism to their digital presence. The goal was to create a seamless, professional animation for email signatures and social media ads, ensuring the full logo was always visible. To achieve this, we strategically animated the “O” to enhance the logo’s visual impact while maintaining brand integrity. Additionally, we designed a LinkedIn ad that incorporated the animated logo, boosting engagement and highlighting Apprio’s industry expertise. This project successfully merged motion graphics with strategic design, helping Apprio stand out in a competitive market.