Shell Polymers Marketing
I had the opportunity to collaborate with Shell, a global leader in energy and petrochemicals, to design an infographic that communicated the complexities and efficiencies of Shell Polymers’ supply chain. The infographic aimed to showcase the benefits of a better supplier chain through visual storytelling, emphasizing the efficiency of delivery via rail and trucks.
By working closely with Shell's branding and marketing teams, we focused on simplifying complex supply chain logistics data and presenting it in a clear, visually compelling way. The final infographic not only aligned with Shell’s established branding but also effectively conveyed critical data on distances, delivery times, and logistical efficiency.
Project Overview:
Client: Shell Polymers
Industry: Energy and Petrochemicals
Role: Senior Graphic Designer
Tools: Adobe InDesign, Adobe Illustrator, Photoshop
Project Type: Infographic & Corporate Booklet Design
Duration: 2 months
Shell, a global leader in energy and petrochemicals, with over 103,000 employees across more than 70 countries, sought to communicate their cutting-edge polymer solutions while reinforcing their commitment to sustainability. The goal was to design a corporate booklet and supporting infographic that conveyed the technical sophistication of their polymer products in a way that was visually engaging and accessible to a wide audience, including both business partners and consumers.
The Challenge:
The goal was to create an infographic that effectively communicated the operational efficiencies in Shell Polymers' supply chain. This involved visualizing data on delivery times and distances, specifically comparing rail and truck transport for various distances. The challenge was to design an engaging and easily understandable infographic that utilized the brand’s color scheme while visually simplifying complex data for both technical and non-technical audiences.
The Solution:
Design Concept:
The infographic was built around a clear map of the United States, with specific visual elements representing the supply chain process. The map used Shell Polymers' main color palette to establish visual consistency with their branding. The focus was on using shades of light gray to create a radial effect that visually represented the distance and delivery time for products supplied via rail and truck.
Icons & Visual Elements:
To maintain clarity and consistency, I used simple, yet meaningful icons to represent rail and truck transportation. These icons helped distinguish the modes of transport, making the infographic not only visually appealing but also easy to navigate and understand.
Data Representation:
The different tones of gray were used to represent varying distances and delivery times. These tones created an intuitive visual hierarchy, indicating shorter and longer delivery times based on distance. The blue markers identified key cities for reference, acting as a guide to understanding the geographical spread of the supply chain.
Collaboration:
Throughout the process, I worked closely with Shell’s marketing and branding teams, iterating on drafts and adjusting visual elements to ensure the infographic aligned with their messaging. We made sure to incorporate feedback regarding the data and its presentation to optimize clarity and impact.
The Outcome:
The final infographic was a visually engaging, informative tool that communicated Shell Polymers' supply chain efficiency in a clear and accessible manner. The design allowed Shell to showcase their commitment to operational excellence while making complex logistical data easily understandable for a broad audience.
Key Data Points:
Distance and Time Representation: The infographic used varying tones of gray to represent the time required for product delivery via rail or truck.
Geographical Reference: Main cities were marked in blue to provide a visual context of where key supply chain hubs were located.
Modes of Transportation: Rail and truck were represented using distinct, clear icons for quick differentiation.
The infographic not only communicated logistical data but also showcased Shell Polymers as an innovative leader in improving supply chain efficiency, visually reinforcing the brand’s commitment to sustainability and operational innovation.
Key Takeaways:
Data Simplification: Turned complex supply chain data into a clear, visual representation using tonal gradients and intuitive icons.
Brand Consistency: Designed the infographic to be in complete alignment with Shell Polymers' established branding, utilizing only their primary colors.
Effective Communication: The visual structure allowed Shell’s messaging to be easily understood, while engaging audiences through a polished and professional design.
Conclusion:
This project allowed me to create an infographic that successfully simplified complex data about Shell Polymers' supply chain logistics. By working closely with Shell’s marketing and branding teams, we delivered a visually appealing and informative piece that communicated Shell's commitment to innovation and sustainability. The infographic became a key marketing tool for Shell, visually representing their superior logistics operations while adhering to their core brand values.