Project Overview

Client: Apprio
Industry: Technology, Government Solutions
Role: Lead Graphic Designer, Motion Graphics Designer
Duration: Q4 2024
Tools: Adobe After Effects, Adobe Illustrator, Adobe Photoshop
Project Type: Logo Animation & LinkedIn Ad

Creative Direction & Concept Development

Brand Understanding:
Apprio’s brand reflects professionalism, trust, and innovation. The color palette—comprising deep magenta, and gray—conveys reliability and intelligence. The challenge was to animate the logo in a way that feels contemporary yet retains its clean, professional aesthetic.

Logo Animation Concept:
The goal was to animate the logo in a way that added a layer of motion while keeping it easily recognizable. We explored subtle animation effects such as soft reveals and fluid transitions that would make the logo feel more dynamic without disrupting its integrity.

LinkedIn Ad Concept:
The LinkedIn ad needed to emphasize Apprio's leadership in IT solutions for government agencies. The animated logo would serve as a focal point, but the ad also had to include concise messaging to capture the attention of decision-makers in the public sector.

Design & Development Process

Step 1: Logo Animation

• Research & Inspiration:
  We analyzed animated logos within the tech and government sectors to ensure the design was both modern and aligned with Apprio’s branding. The animation needed to be clean and subtle to align with the brand’s established visual identity.

• Design Execution:
  Using Adobe After Effects, we created a simple yet elegant animation. The logo’s elements subtly came together with smooth motion, giving it a sense of flow and life without detracting from its simplicity. The animation was designed to loop seamlessly, allowing it to be used across various formats like email signatures, web banners, and presentations.

Step 2: LinkedIn Ad Creation

• Storyboarding:
  We developed a storyboard to plan the structure of the ad. The animated logo was positioned as the focal point, followed by an introduction to Apprio’s key services, with a concise call to action at the end.

• Design Execution:
  The LinkedIn ad incorporated the animated logo at the start, creating an immediate visual hook. The animation was complemented by a clean, professional layout that communicated Apprio’s core values and services, while the call to action directed viewers to learn more about their offerings.

Project Background & Challenge

Apprio is a prominent technology company specializing in IT solutions for government agencies. They approached us to animate their logo, aiming to modernize its appearance while preserving its professional and recognizable style. The logo animation needed to add subtle movement, enhancing its presence in digital formats like email signatures and digital presentations.

Additionally, Apprio sought a LinkedIn ad that would effectively showcase their solutions for the government sector, capturing attention while aligning with their established brand.

Objectives

• Logo Animation:
  Create a subtle yet dynamic animation for Apprio's logo that would work across various digital platforms like email signatures. The animation should add movement while maintaining the logo’s recognizability and professional tone.

• LinkedIn Ad:
  Design an engaging LinkedIn ad that effectively communicates Apprio’s core offerings and highlights their expertise in government technology solutions, incorporating the logo animation for enhanced visual impact.

Results & Impact

• Logo Animation Impact:
  The logo animation was successfully integrated into Apprio’s digital communications, including email signatures, presentations, and internal materials. The animation added a layer of modernity without overpowering the logo’s clean and recognizable design.

• LinkedIn Ad Performance:
  The LinkedIn ad performed well, with increased engagement and higher click-through rates compared to static ads. The combination of the logo animation and clean design helped the ad stand out in a professional environment, drawing attention from key decision-makers in the government sector.

Conclusion

The project successfully achieved Apprio's goal of modernizing their visual identity with a subtle, dynamic logo animation while maintaining brand integrity. The animated logo enhanced their digital presence, and the LinkedIn ad campaign effectively showcased their expertise in government technology solutions. This work strengthened Apprio’s branding toolkit, ensuring they remain visually engaging in an increasingly digital world.