Engaging Visuals for Employer Survey Promotion: A Case Study with The Chronicle

This project for The Chronicle of Higher Education involved creating an animated header image for a landing page to promote a survey on employer needs and graduate preparedness. Working closely with their creative team, I designed modern, minimalist illustrations that were animated to highlight key survey insights. The goal was to create a dynamic, visually engaging header that complemented the content while keeping the design simple and adaptable for future use on the page.

Client: The Chronicle of Higher Education
Industry: Education, Media
Role: Senior Graphic Designer, Motion Designer
Tools Used: Adobe Illustrator, Adobe After Effects, Photoshop, Zoom
Duration: 2 Weeks (Freelance)
Release Date: September 2018
Project Type: Animated Header for Landing Page

Overview

The Chronicle of Higher Education conducted a survey to explore employers' views on the preparedness of graduates in the changing job market. To promote the findings and a related virtual forum, I was asked to create an animated header image for the landing page. Collaborating closely with The Chronicle's internal creative team, I developed a modern, minimalist animation that visually represented the survey insights and drew users into the content.

Challenge

The animation needed to simplify and highlight key survey data in a visually compelling way while remaining professional and easily digestible. As the header image, it had to be dynamic and attention-grabbing, setting the tone for the rest of the landing page without overwhelming the viewer. Additionally, the design had to be adaptable for both the animated and static graphic versions used across the site.

Approach

I designed vibrant, modern illustrations that could be easily animated to communicate the survey insights. The visual style was kept clean and minimalist, with smooth transitions to ensure the animation flowed seamlessly and maintained clarity. The design concept was flexible, allowing the same visual elements to be used across the page in both animated and static formats.

Execution

  • Illustration Design: Created modern, minimalist illustrations that represented key survey insights clearly and engagingly.

  • Animation: Developed smooth, dynamic motion graphics that brought the illustrations to life, emphasizing the most important data points.

  • Landing Page Integration: Designed the animation to integrate seamlessly with the overall landing page design, ensuring consistency and flexibility for both animated and static use.

Outcome

The animated header image successfully captured the essence of the survey, presenting the data in a visually engaging and accessible way. The animation was well-received for its clean aesthetic, dynamic motion, and ability to clearly communicate complex insights. It seamlessly integrated into the landing page, contributing to higher engagement and drawing viewers into the content.